Microsoft CEO Satya Nadella Messes Up With Windows Users

Satya Nadella talks about Windows in a rather wide variety chat with Bloomberg

“Microsoft is about more than Windows and the company’s hardware plans are about more than just mobile”, said CEO Satya Nadella.

It’s a big week for Microsoft: The company is announcing a slew of product updates at its annual conference, Microsoft Ignite, in Orlando, Fla. For instance, Microsoft is wooing new customers through software called Microsoft 365 F1 and is introducing more cloud services. Nadella messed up with the number of users Microsoft has.

Satya Nadella – 1.5 or 1 Billion? A Little Clearer View on Windows Users, Please?

Satya Nadella made an interesting statement regarding the size of Window’s ecosystem. From a billion and a half PC users, as stated by Windows 10 owners in 2014, the figure is now a billion users, as per the CEO. Surely it might catch attention as to why this number has come down. Was it a momentarily mistaken number that the CEO made? Or has Windows’ ecosystem shrunk?

It suggests rather than simply being static the number of PC users are actually rapidly shrinking, which may explain why the growth of Windows 10 users has stalled at around 400-500 billion despite around 260 million PCs being sold in 2016.

In 2015, Microsoft had hoped for Windows 10 to be on one billion devices by 2018, but later admitted it would take longer.

Innovation at Microsoft?

The Microsoft CEO stressed that Microsoft is a more diverse company these days. It’s more than just Windows. Surely Windows is a major part of our company. But indeed Microsoft now has a portfolio spanning LinkedIn, Office 365, Azure, and Xbox, which has 350 million Xbox Live subscribers.

Nadella offered HoloLens as an example of the kind of device which breaks the rules of what an untethered mobile device was.  Microsoft has been mentioning the device more often recently, and one wonders if this means the project has risen in profile in Microsoft over the last year. There are rumors of a Surface Phone in the works, but as far as Windows 10 Mobile goes, it is virtually non-existent.

Nadella’s NO-KIA

Microsoft CEO Satya Nadella Believed That the Company Was Chasing Its Competitors and There Was No Need for a Third Ecosystem in Phones.

“The Nokia deal was a painful loss in mobile. We were desperate to catch up after missing the rise of mobile technology … Nokia fell from the market-share leader in mobile to number three.”. Nadella referred to the Nokia deal as a painful loss in the mobile market. He believes that Microsoft was somewhat chasing its competitors. They did the things, but they backfired.

“I voted no. I did not get why the world needed the third ecosystem in phones unless we changed the rules … But it was too late to regain the ground we had lost. We were chasing our competitors’ taillights.”

And the Microsoft’s third-ever CEO has announced a new book about Microsoft’s future, called “Hit Refresh.”

“This entire metaphor of even Hit Refresh is we as individuals are dealing with change all the time, and we’re hitting refresh — we learn from it,” Nadella said. “The same is true for organizations, and the same is true for our society.”